About Us
Our Story
Opened our doors in 2019 as BA Timepieces LLC, a boutique dealer renowned for white‑glove sourcing and authenticity. Now headquartered in San Diego, California.
Momentum—and our customers’ appetite for something more bespoke—led to Time Wise Luxury: a next‑generation platform where collectors can buy, trade, or sell with total confidence.
Time Wise Guarantee
Authenticity: Every watch is inspected by our team of certified watchmakers.
Transparency: Real‑time market data informs every offer—no hidden premiums, ever.
White‑Glove Service: Fully‑insured shipping, signature‑only delivery to 40+ countries.
Owner & Chief Curator
Blake
Blake is the owner of Time Wise Luxury and the driving force behind our curated collection.
In 2013, his horological journey began with a gift at college graduation. Soon after, his fascination evolved into a business built on trust and transparency.
Professionally, Blake brings more than a decade of experience in technology leadership (Google and SalesAi). At Time Wise Luxury, he leads sourcing and authentication, personally vetting every piece that enters our catalog to ensure it meets our standards for quality and provenance.
Operations Manager & Customer Concierge
Gabriela
Gabriela is the Operations Manager at Time Wise Luxury, tasked with ensuring every order arrives on time and every customer feels confident throughout their purchase journey.
With a background in business analytics and operational strategy, Gabriela oversees logistics, manages customer relationships, and is the creative mind behind our social content.
Gabriela believes your watch should tell more than time, and is here to help you make the perfect addition to your collection.